Hogfather (Terry David John Pratchett) читать бесплатно онлайн полную версию книги

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Refers to a marketing campaign launched by semiconductor manufacturer Intel in the 1990s.

Intel’s problem was that, although it has almost all of the market for personal computer chips, its lawyers couldn’t stop rival manufacturers from making chips that were technically identical — or, very often, better and cheaper. Its response was to launch the ‘Intel Inside’ sticker, to attach to a computer’s case in the hope of persuading end customers that this made it better.