The thing I would like you to note about this story is that, although it is about a sort of tripping, it was written quite a while before the hippies and the beats made dropping out a national conversational topic.
I just sent my secretary out for a container of coffee and she brought me back a lemon Coke.
I can't even really blame her. Who in all the world do I have to blame, except myself? Hazel was a good secretary to me for 15 years, fine at typing, terrific at brushing off people I didn't want to see, and the queen of them all at pumping office gossip out of the ladies' lounge. She's a little fuzzy-brained most of the time now, sure. But after all!
I can say this for myself, I didn't exactly know what I was getting into. No doubt you remember the—Well, let me start that sentence over again, because naturally there is a certain doubt. Perhaps, let's say, perhaps you remember the two doctors and their headline report about cigarettes and lung cancer. It hit us pretty hard at VandenBlumer & Silk, because we've been eating off the Mason-Dixon Tobacco account for 20 years. Just figure what our 15 percent amounted to on better than ten million dollars net billing a year, and you'll see that for yourself. What happened first was all to the good, because naturally the first thing that the client did was scream and reach for his checkbook and pour another couple million dollars into special promotions to counteract the bad press, but that couldn't last. And we knew it. V.B. & S. is noted in the trade as an advertising agency that takes the long view; we saw at once that if the client was in danger, no temporary spurt of advertising was going to pull him out of it, and it was time for us to climb up on top of the old mountain and take a good long look at the countryside ahead.
The Chief called a special Plans meeting that morning and laid it on the line for us. "There goes the old fire bell, boys," he said, "and it's up to us to put the fire out. I'm listening, so start talking."
Baggott cleared his throat and said glumly, "It may only be the paper, Chief. Maybe if they make them without paper . . ." He's the a.e. for Mason-Dixon, so you couldn't really blame him for taking the client's view.
The Chief twinkled: "If they make them without paper they aren't cigarettes any more, are they? Let's not wander off into side issues, boys. I'm still listening."
None of us wanted to wander off into side issues, so we all looked patronizingly at Baggott for a minute. Finally Ellen Silk held up her hand. "I don't want you to think," she said, "that just because Daddy left me a little stock I'm going to push my way into things, Mr. VandenBlumer, but—well, did you have in mind finding some, uh, angle to play on that would take the public's mind off the report?"
You have to admire the Chief. "Is that your recommendation, my dear?" he inquired fondly, bouncing the ball right back to her.
She said weakly, "I don't know. I'm confused."
"Naturally, my dear," he beamed. "So are we all. Let's see if Charley here can straighten us out a little. Eh, Charley?"
He was looking at me. I said at once, "I'm glad you asked me for an opinion, Chief. I've been doing a little thinking, and here's what I've come up with." I ticked off the points on my fingers. "One, tobacco makes you cough. Two, liquor gives you a hangover. Three, reefers and the other stuff— well, let's just say they're against the law." I slapped the three fingers against the palm of my other hand. "So what's left for us, Chief? That's my question. Can we come up with something new, something different, something that, one, is not injurious to the health, two, does not give you a hangover, three, is not habit-forming and therefore against the law?"
Mr. VandenBlumer said approvingly, "That's good thinking, Charley. When you hear that fire bell, you really jump, boy."
Baggott's hand was up. He said, "Let me get this straight, Chief. Is it Charley's idea that we recommend to Mason-Dixon that they go out of the tobacco business and start making something else?"
The old man looked at him blandly for a moment. "Why should it be Mason-Dixon?" he asked softly, and left it at that while we all thought of the very good reasons why it shouldn't be Mason-Dixon. After all, loyalty to a client is one thing, but you've got an obligation to your own people, too.
The old man let it sink in, then he turned back to me. "Well, Charley?" he asked. "We've heard you pinpoint what we need. Got any specific suggestions?"
They were all looking at me to see if I had anything concrete to offer.
Unfortunately, I had.
I just asked Hazel to get me the folder on Leslie Clary Cloud, and she came in with a copy of my memo putting him on the payroll two years back. "That's all there was in the file," she said dreamily, her jaw muscles moving rhythmically. There wasn't any use arguing with her, so I handed her the container of lemon Coke and told her to ditch it and bring me back some coffee, C-O-F-F-E-E, coffee. I tried going through the files myself when she was gone, but that was a waste of time.
So I'll have to tell you about Leslie Clary Cloud from memory. He came in to the office without an appointment and why Hazel ever let him in to see me 111 never know. Rut she did. He told me right away, "I've been fired, Mr. McGory. Canned. After eleven years with the Wyoming Rureau of Standards as a senior chemist."
"That's too bad, Dr. Cloud," I said, shuffling the papers on my desk. "I'm afraid, though, that our organization doesn't—"
"No, no," he said hastily. "I don't know anything about advertising. Organic chemistry's my field. I have a, well, a suggestion for a process that might interest you. You have the Mason-Dixon Tobacco account, don't you? Well, in my work for my doctorate I—" He drifted off into a fog of long-chain molecules and short-chain molecules and pentose sugars and common garden herbs. It took me a little while, but I listened patiently and I began to see what he was driving at. There was, he was saying, a substance in a common plant which, by cauliflamming the whingdrop and ditricolating the residual glom, or words something like that, you could convert into another substance which appeared to have many features in common with what is sometimes called hop, snow, or joy-dust. In other words, dope.
I stared at him aghast. "Dr. Cloud," I demanded, "do you know what you're suggesting? If we added this stuff to our client's cigarettes we'd be flagrantly violating the law. That's the most unheard-of thing I ever heard of! Besides, we've already looked into this matter, and the cost estimates are—"
"No, no!" he said again. "You don't understand, Mr. McGory. This isn't any of the drugs currently available, it's something new and different."
"Different?"
"Nonhabit-forming, for instance."
"Nonhabit-forming?"
"Totally. Chemically it is entirely unrelated to any narcotic in the pharmacopeia. Legally—well, I'm no lawyer, but I swear, Mr. McGory, this isn't covered by any regulation. No reason it should be. It doesn't hurt the user, it doesn't form a habit, it's cheap to manufacture, it—"
"Hold it," I said, getting to my feet. "Don't go away—I want to catch the boss before he goes to lunch."
So I caught the boss, and he twinkled thoughtfully at me. No, he didn't want me to discuss it with Mason-Dixon just yet, and yes, it did seem to have some possibilities, and certainly, put this man on the payroll and see if he turns up with something.
So we did; and he did.
Auditing raised the roof when the vouchers began to come through, but I bucked them up to the Chief and he calmed them down. It took a lot of money, though, and it took nearly six months. But then Leslie Clary Cloud called up one morning and said, "Come on down, Mr. McGory. We're in."
The place we'd fixed up for him was on the lower East Side and it reeked of rotten vegetables. I made a mental note to double-check all our added-chlorophyll copy and climbed up the two flights of stairs to Cloud's private room. He was sitting at a lab bench, beaming at a row of test tubes in front of him.
"This is it?" I asked, glancing at the test tubes.
"This is it." He smiled dreamily at me and yawned. "Excuse me," he blinked amiably. "I've been sampling the little old product."
I looked him over very carefully. He had been sampling something or other, that was clear enough. But no whiskey breath; no dilated pupils; no shakes; no nothing. He was relaxed and cheerful, and that was all you could say.
"Try a little old bit," he invited, gesturing at the test tubes.
Well, there are times when you have to pay your dues in the club. V.B. & S. had been mighty good to me, and if I had to swallow something unfamiliar to justify the confidence the Chief had in me, why I just had to go ahead and do it. Still, I hesitated for a moment.
"Aw," said Leslie Clary Cloud, "don't be scared. Look, I just had a shot but I'll take another one." He fumbled one of the test tubes out of the rack and, humming to himself, slopped a little of the colorless stuff into a beaker of some other colorless stuff—water, I suppose. He drank it down and smacked his lips. "Tastes awful," he observed cheerfully, "but we'll fix that. Wheel"
I looked him over again, and he looked back at me, giggling. "Too strong," he said happily. "Got it too strong. We'll fix that, too." He rattled beakers and test tubes aimlessly while I took a deep breath and nerved myself up to it.
"All right," I said, and took the fresh beaker out of his hand. I swallowed it down almost in one gulp. It tasted terrible, just as he said, tasted like the lower floors had smelled, but that was all I noticed right away. Nothing happened for a moment except that Cloud looked at me thoughtfully and frowned.
"Say," he said, "I guess I should have diluted that."
I guess he should have. Wham.
But a couple of hours later I was all right again.
Cloud was plenty apologetic. "Still," he said consolingly, standing over me as I lay on the lab bench, "it proves one thing. You had a dose about the equivalent of ten thousand normal shots, and you have to admit it hasn't hurt you."
"I do?" I asked, and looked at the doctor. He swung his stethoscope by the earpieces and shrugged.
"Nothing organically wrong with you, Mr. McGorv—not that I can find, anyway. Euphoria, yes. Temporarily high pulse, yes. Delirium there for a little while, yes—though it was pretty mild. But I don't think you even have a headache now."
"I don't," I admitted. I swung my feet down and sat up, apprehensively. But no hammers started in my head. I had to confess it: I felt wonderful.
Well, between us we tinkered it into what Cloud decided would be a "normal" dosage—just enough to make you feel good—and he saturated some sort of powder and rolled it into pellets and clamped them in a press and came out with what looked as much like aspirins as anything else. "They'd probably work that way, too," he said. "A psychogenic headache would melt away in five minutes with one of those."
"We'll bear that in mind," I said.
What with one thing and another, I couldn't get to the old man that day before he left, and the next day was the weekend and you don't disturb the Chief s weekends, and it was Monday evening before I could get him alone for long enough to give him the whole pitch. He was delighted.
"Dear, dear," he twinkled. "So much out of so little. Why, they hardly look like anything at all."
"Try one, Chief," I suggested.
"Perhaps I will. You checked the legal angle?"
"On the quiet. It's absolutely clean."
He nodded and poked at the little pills with his finger. I scratched the back of my neck, trying to be politely inconspicuous, but the Chief doesn't miss much. He looked at me inquiringly.
"Hives," I explained, embarrassed. "I, uh, got an overdose the first time, like I said. I don't know much about these things, but what they told me at the clinic was I set up an allergy."
"Allergy?" Mr. VandenBlumer looked at me thoughtfully. "We don't want to spread allergies with this stuff, do we?"
"Oh, no danger of that, Chief. It's Cloud's fault, in a way; he handed me an undiluted dose of the stuff, and I drank it down. The clinic was very positive about that: Even twenty or thirty times the normal dose won't do you any harm."
"Um." He rolled one of the pills in his finger and thumb and sniffed it thoughtfully. "How long are you going to have your hives?"
"They'll go away. I just have to keep away from the stuff. I wouldn't have them now, but—well, I liked it so much I tried another shot yesterday." I coughed, and added, 'It works out pretty well, though. You see the advantages, of course, Chief. I have to give it up, and I can swear that there's no craving, no shakes, no kick-off symptoms, no nothing. I, well, I wish I could enjoy it like anyone else, sure. But I'm here to testify that Cloud told the simple truth: It isn't habit-forming."
"Um," he said again; and that was the end of the discussion.
Oh, the Chief is a cagey man. He gave me my orders: Keep my mouth shut about it. I have an idea that he was waiting to see what happened to my hives, and whether any craving would develop, and what the test series on animals and Cloud's Bowery-derelict volunteers would show. But even more, I think he was waiting until the time was exactly, climactically right.
Like at the Plans meeting, the day after the doctors' report and the panic at Mason-Dixon.
And that's how Cheeiy-Gum was born.
Hazel just came in with the cardboard container from the drugstore, and I could tell by looking at it—no steam coming out from under the lid, beads of moisture clinging to the sides — that it wasn't the coffee I ordered. "Hey!" I yelled after her as she was dreamily waltzing through the door. "Come back here!"
"Sure 'nough, Massa," she said cheerfully, and two-stepped back. "S'matter?"
I took a grip on my temper. "Open that up," I ordered. "Take a look at what's in it."
She smiled at me and plopped the lid off the container. Half the contents spilled across my desk. "Oh, dear," said Hazel, "excuse me while I get a cloth."
"Never mind the cloth," I said, mopping at the mess with my handkerchief. "What's in there?"
She gazed wonderingly into the container for a moment; then she said, "Oh, honestly, boss! I see what you mean. Those idiots in the drugstore, they're gummed up higher than a kite, morning, noon, and night. I always say, if you can't handle it, you shouldn't touch it during working hours. I'm sorry about this, boss. No lemon! How can they call it a lemon Coke when they forget the—"
"Hazel," I said, "what I wanted was coffee. Coffee."
She looked at me. "You mean I got it wrong? Oh, I'm sorry, Mr. McGory. Ill go right down and get it now." She smiled repentantly and hummed her way toward the door. With her hand on the knob, she stopped and turned to look at me. "All the same, boss," she said, "that's a funny combination. Coffee and Coke. But I'll see what I can do."
And she was gone, to bring me heaven knows what incredible concoction. But what are you going to do?
No, that's no answer. I know it's what tjou would do. But it makes me break out in hives.
The first week we were delighted, the second week we were triumphant, the third week we were millionaires.
The sixth week I skulked along the sidewalks all the way across town and down, to see Leslie Clary Cloud. Even so, I almost got it when a truckdriver dreamily piled into the glass front of a saloon a yard or two behind me.
When I saw Cloud sitting at his workbench feet propped up, hands clasped behind his head, eyes half-closed, I could almost have kissed him. For his jaws were not moving. Alone in New York, except for me, he wasn't chewing Cheery-Gum.
"Thank heaven!" I said sincerely.
He blinked and smiled at me. "Mr. McGory," he said in a pleasant drawl. "Nice of you."
His manner disturbed me, and I looked more closely. "You're not—you're not gummed up, are you?"
He said gently, "Do I look gummed up? I never chew the stuff."
"Good!" I unfolded the newspaper I had carried all the way from Madison Avenue and showed him the inside pages —the ones that were not a mere smear of ink. "See here, Cloud. Planes crashing into Radio City. Buses driving off the George Washington Bridge. Ships going aground at the Battery. We did it, Cloud, you and I!"
"Oh, I wouldn't get upset about it, old man," he said comfortably. "All local, isn't it?"
"Isn't that bad enough? And it isn't local—it can't be. It's just that there isn't any communication outside the city any more—outside of any city, I guess. The shipments of Cheery-
Gum, that's all that ever gets delivered anywhere. Because that's all anybody cares about any more, and we did it, you and I!"
He said sympathetically, "That's too bad, McGory."
"Curse you!" I shrieked at him. "You said it wasn't a drug! You said it wasn't habit-forming! You said—"
"Now, now," he said with gentle firmness. "Why not chew a stick yourself?"
"Because I can't! It gives me hives!"
"Oh, that's right." He looked self-reproachful. "Well," he said dreamily at last, "I guess that's about the size of it, McGory." He was staring at the ceiling again.
"What is?"
"What is what?"
"What's about the— Oh, the devil with it. Cloud, you got us into this, you have to get us out of it. There must be some way of curing this habit."
"But there isn't any habit to cure, McGory," he pointed out.
"But there is!"
"Temper," he said waggishly, and took a corked test tube out of his workbench. He drank it down, every drop, and tossed the tube in a wastebasket. "You see?" he demanded severely. "I don't chew Cheery-Gum."
So I appealed to a Higher Authority.
In the eighteenth century I would have gone to the Church, in the nineteenth, to the State. I went to an office fronting on Central Park where the name on the bronze plaque was The-odor Yust, Analyst.
It wasn't easy. I almost walked out on him when I saw that his jaws were chewing as rhythmically as his secretary's. But Cloud's concoction is not, as he kept saying, a drug, and though it makes you relax and makes you happy and, if you take enough of it, makes you drunk, it doesn't make you unfit to talk to. So I took a grip on my temper, the only bad temper left, and told him what I wanted.
He laughed at me—in the friendliest way. "Put a stop to Cheery-Gum? Mr. McGory!"
"But the plane crashes—"
"No more suicides, Mr. McGory!"
"The train wrecks—"
"Not a murder or a mugging in the whole city in a month."
I said hopelessly, "But it's wrong!"
"Ah," he said in the tone of a discoverer, "now we come down to it. Why is it wrong, Mr. McGory?"
That was the second time I almost walked out. But I said "Let's get one thing straight: I don't want you digging into my problems. That's not why I'm here. Cheery-Gum is wrong, and I am not biased against it. You can take a detached view of collisions and sudden death if you want to, but what about slow death? All over the city, all over the country, people are lousing up their jobs. Nobody cares. Nobody does anything but go through the motions. They're happy. What happens when you get hungry because the farmers are feeling too good to put in their crops?"
He sighed patiently. He took the wad of gum out of his mouth, rolled it neatly into a Kleenex and dropped it in the wastebasket. He took a fresh stick out of a drawer and unwrapped it, but stopped when he saw me looking at him. He chuckled. "Rather I didn't, Mr. McGory? Well, why not oblige you? It's not habit-forming, after all." He dropped the gum back into the drawer and said: "Answering your questions, they won't starve. The farmers are farming, the workers are working, the policemen are policing, and I'm analyzing. And you're worrying. Why? Work's getting done."
"But my secretary—"
"Forget about your secretary, Mr. McGory. Sure, she's a little fuzzy-brained, a little absentminded. Who isn't? But she comes to work, because why shouldn't she?"
"Sure she does, but—"
"But she's happy. Let her be happy, Mr. McGory!"
I looked scandalized at him. "You, a doctor! How can you say that? Suppose you were fuzzy-brained and so on when a patient desperately needed—"
He stopped me. "In the past three weeks," he said gently, "you're the first to come in that door."
I changed tack: "All right, you're an analyst. What about a G.P. or a surgeon?"
He shrugged. "Perhaps," he conceded, "perhaps in one case out of a thousand—somebody hurt in an accident, say—he'd get to the hospital too late, or the surgeon would make some little mistake. Perhaps. Not even one in a thousand—one in a million, maybe. But Cheery-Gum isn't a drug. A quarter-grain of sodium amytol, and your surgeon's as good as new." Absentmindedly he reached into the drawer for the stick of gum.
"And you say," I said accusingly, "that it's not habit-forming!"
He stopped with his hand halfway to his mouth. "Well," he said wryly, "it is a habit. Don't confuse semantics, Mr. McGory. It is not a narcotic addiction. If my supply were cut off this minute, I would feel bad—as bad as if I couldn't play bridge any more for some reason, and no worse." He put the stick of gum away again and rummaged through the bottom drawers of his desk until he found a dusty pack of cigarettes. "Used to smoke three packs a day," he wheezed, choking on the first drag.
He wiped his streaming eyes. "You know, Mr. McGory," he said sharply, "you're a bit of a prig. You don't want people to be happy."
He stopped me before I could work up a full explosion. "Wait! Don't think that you're the only person who thinks about what's good for the world. When I first heard of Cheery-Gum, I worried." He stubbed the cigarette out distastefully, still talking. "Euphoria is well and good, I said, but what about emergencies? And I looked around, and there weren't any. Things were getting done, maybe slowly and erratically, but they were getting done. And then I said, on a high moral plane, that's well and good, but what about the ultimate destiny of man? Should the world be populated by cheerful near-morons? And that worried me, until I began looking at my patients." He smiled reflectively. "I had 'em all, Mr. McGory. You name it, I had it coming in to see me twice a week. The worst wrecks of psyches you ever heard of, twisted and warped and destroying themselves; and they stopped. They stopped eating themselves up with worry and fear and tension, and then they weren't my patients any more. And what's more, they weren't morons. Give them a stimulus, they respond. Interest them, they react. I played bridge the other night with a woman who was catatonic last month; we had to put the first stick of gum in her mouth. She beat the hell out of me, Mr. McGory. I had a mathematician coming here who—well, never mind. It was bad. He's happy as a clam, and the last time I saw him he had finished a paper he began ten years ago, and couldn't touch. Stimulate them— they respond. When things are dull—Cheery-Gum. What could be better?"
I looked at him dully, and said, "So you can't help me."
"I didn't say that. Do you want me to help you?"
"Certainly!"
"Then answer my question: Why don't you chew a stick yourself?"
"Because I can't!" It all tumbled out, the Plans meeting and Leslie Clary Cloud and the beaker that hadn't been diluted and the hives. "A terrific allergy," I emphasized. "Even antihistamines don't help. They said at the clinic that the antibodies formed after a massive initial—"
He said comfortably, "Soma over psyche, eh? Well, what would you expect? But believe me, Mr. McGory, allergies are psychogenic. Now, if you'll just—"
Well, if you can't lick 'em, join 'em, that's what the old man used to say.
But I can't join them. Theodor Yust offered me an invitation, but I guess I was pretty rude to him. And when, at last, I went back, ready to crawl and apologize, there was a scrawled piece of cardboard over the bronze nameplate; it said: Gone fishing.
I tried to lay it on the line with the Chief. I opened the door of the Plans room, and there he was with Baggott and Wayber, from Mason-Dixon. They were sitting there whittling out model ships, and so intent on what they were doing that they hardly noticed me. After a while the Chief said idly, "Bankrupt yet?" And moments passed, and Wayber finally replied, in an absentminded tone:
"Guess so. Have to file some papers or something." And they went on with their whittling.
So I spoke sharply to them, and the minute they looked up and saw me, it was like the Rockettes: The hands into the pockets, the paper being unwrapped, the gum into the mouth. And naturally I couldn't make any sense with them after that. So what are you going to do?
No! I can't!
Hazel hardly comes in to see me any more, even. I bawled her out for it—what would happen, I demanded, if I suddenly had to answer a letter. But she only smiled dreamily at me. "There hasn't been a letter in a month," she pointed out amiably. "Don't worry, though. If anything comes up, I'll be with you in a flash. This stuff isn't a habit with me, I can stop it any time, you. just say the word and ol' Hazel'll be there . . ."
And she's right because, when you get right down to it, there's the trouble. It isn't a habit.
So how can you break it?
You can stop Cheery-Gum any time. You can stop it this second, or five minutes from now, or tomorrow.
So why worry about it?
It's completely,voluntary, entirely under your control; it won't hurt you, it won't make you sick.
I wish Theodor Yust would come back. Or maybe I'll just cut my throat.